> ~ Insights by SewCalGal ~

Friday, July 8, 2011

Sew Biz: Researching Newsletters

On my quest to understand what makes a good Newsletter for a quilting, sewing, or embroidery enthusiasts (vs what makes a bad newsletter), I've learned a common theme is that they share insights on sales, new products, appropriate tips and/or tutorials, etc. and, that the newsletter recipient does not end up with the feeling of receiving "SPAM", with too many emails of no value to the reader. 

While I'll soon be reporting insights on SewCalGal's Top Ten newsletters (and examples of newsletters that need to be re-vamped), I wanted to share with you some insights that I've found in recent newsletters that you too, may be interested in:

Sarah Vedeler Designs is giving 20% off all of her designs, from her online store, with a code that is available in her newsletter. 

This special is good thru the end of July and even applies to her beautiful new GO! Bloom design set!
 
Sarah's goals for her newsletter is to share insights about new stuff happening at Sarah Vedeler Designs, ideas on how to use various design collections, inspirational projects created by others using her designs, fun giveaways and specials and newsletters will be sent out once a month, generally the first Tuesday of the Month.  Great goals for any newsletter!  Click here if you want to sign up for Sarah's newsletter.

Quilt in a Day is celebrating Eleanor Burns' birthday with 30% off everything sale.  No code required and this includes fabric, rulers, books, dvds, and AccuQuilt products.  There are also some really cute patterns and some very handy zippered vinyl bags, $1 each.  Sale is good thru July 10th.

EmbroideryLibrary is celebrating having 70,000 embroidery designs on their site with a sale where you can get 7 designs for $7.77 with a code that comes in their newsletter.  This special is good thru July 10th and they have many designs on sale for $1 each, that does not require a special code.

AccuQuilt has a 20% off sale that ends July 10th, plus they have a new free pattern called the GO! Baby 8" Sampler quilt.  Although, they've sent out oodles of emails on this sale, so if you are on their list this shouldn't be new news.  Click on the image below if you want to sign up for AccuQuilt's newsletter and you'll receive 22 free patterns too.
22 Free Patterns - Download Now
Superior Threads shared insights on how cotton prices are not only causing fabric prices to increase, but threads too.  While not a sale, they shared that you can purchase their thread at current prices thru the end of July, but as of August lst price for MasterPiece thread will increase 20%.  They also have a 40% off sale on a yummy Silk Sampler Set.  They have an excellent newsletter, always packed full of great insights and humor, plus they have an archive online of prior newsletters.

Electric Quilt Company has a 40% off special on their Peel & Stick media.  They also pack their newsletter with great tips for EQ users, insights on fun contests, and free EQ projects.  They also have an archive online of their newsletters.

I'd love to hear from you as to what are your favorite newsletters.  I'd hate to overlook a chance to give a shout out to a good newsletter for quilting, sewing or embroidery enthusiasts when I publish my official results on my newsletter research.  So, feel free to email me or leave me a comment if you have a favorite newsletter you want me to check out.


7 comments:

Linda at Roscoe's Ma said...

Hawthorne Threads has an amazing newsletter. It is put together beautifully.

Jocelyn said...

My all time favorite is allpeoplequilt.com. I don't normally have a lot of time to read newsletters, so I keep them at a minimum. I do receive one from Eleanor Burns, and one from AQS.

Nina Lise@Mrs Moen said...

I like Quilting Daily and the one from Cloth Paper Scissors; both from Interweave. Other than that I try to avoid signing up for too many newsletteers as I have problems reading through them all.

Pokey said...

Hi, Darlene! I too have trouble reading newsletters, I tend to just try to do the blog reading. Wanted to say hello ~
:-}pokey

Jennifer said...

I really like the newsletters from Judy Martin and Ami Simms. They go a bit beyond just quilting to a glimpse of their personal lives. They allow us into their little corner of the world to see that they have the same life challenges as me and make me thankful to be in the quilting community.

Joanna said...

Thank you. It's always good to know where to find the best prices. Quilting can become a pricey hobby.

Rosa said...

allpeoplequilt.com, and quiltingabout.com.There many tips and patterns.I enjoy reading them.